A great company to belong to
Leadership focused on creating a great company to belong to, understands the critical nature of building a cohesive employee brand throughout the organisation that creates affinity through values and behaviours. An organisational team that is united and consistent in their behaviour so that everyone in the business sees that they are not only in tune with each other, the customer and the cause, but are also confident and robust in their decisions that ensure sustainable results. Leadership in this culture have mature self-awareness, emotional intelligence and sound principles that ensure a team that is collectively strong and just, from the inside out. Integrity is their core value, and hope, fairness and involvement are evident. This too is ‘Leadership from the inside out’ and is motivated to focus on:
- Employee Affinity – Social belonging, pride, integrity, teamwork, social groups and networks, pastoral care, loyalty etc.
- Customer Affinity – Customer advocacy, affinity, loyalty, involvement, pride etc.